Drive targeted traffic to your website with ITX’s search engine optimization services. The Internet has evolved into a major medium for marketing and selling products and services, and SEO is a key part of that growth. ITX’s suite of services can help you get your website up… and get it found.

Is your company showing up at the top of the page in search results with major search engines when consumers type in keywords relevant to your business? If not, implementing SEO is critical to your techology strategy. In today’s highly competitive landscape of online advertising, organic search results are an all-important factor in whether a consumer will choose your company over another with better online presence.

ITX’s proven best-practice methodology includes:

• Taking the time to learn what makes your business unique
• Fully analyzing your site and providing you with details on the areas that are not search engine friendly
• Ensuring that you fully understand what a search engine sees when they visit your site, and what elements are most important when they index and rank your pages
• Researching and developing a complete list of keywords targeted specifically for your business
• Working with you to edit or create visible content that meets the needs of search engines while maintaining your company’s voice
• Building a comprehensive list of directories relevant to your business that would improve your linking strategy
• Documenting all of the work we perform and providing our final detailed recommendations
• Submitting your site to search engines and directories monitoring and measuring your site’s ranking with major search engines on a regular basis

Once we’ve created a search engine-friendly website, you’ll reap measurable, long-term results shown both in increased traffic and ROI. You’ll also have our continued support.

We would be happy to provide you with a complimentary report to begin that shows where your company ranks on specific keywords in major search engines, and how you compare to the competition.

Pay-Per-Click Management

We’ve found that the most successful paid campaigns are pay-per-click programs wherein the cost is determined by performance - you only pay for the listing when someone actually clicks on a link and visits your website. Our experienced Internet marketing team can further help you get noticed online by managing every aspect of a pay-per-click campaign for your company, including:

• Researching and determining the top keywords used by your potential customers
• Setting a monthly budget and determining the best positioning for your keywords based on it
• Writing an effective title and description that will entice consumers to click through and complete a purchase through the website
• Setting up and managing bids for all of your customized listings according to the requirements of individual search engines
• Tracking, analyzing and monitoring your campaign to ensure that your bids are in the top positions possible within budget

Our process-driven approach ensures that you get the greatest return on investment for your advertising dollars, since our team continually monitors the position of your keywords and adjusts the bidding strategy accordingly.