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Oct
01
2015

The 5 Star Effect

Posted by Sean Flaherty

Encourage and reward your users for uploading reviews of your products or services and sharing them with your community. [Read More...]






Sep
28
2015

The Blackjack Effect

Posted by Sean Flaherty

We hear a lot about how to break habits, but how do you create habits around your product or service? [Read More...]






Sep
18
2015

The Goodwill Effect

Posted by Sean Flaherty

Customers with perceive your organization as better than your competitors if you authentically care about your employees, community, and the environment. [Read More...]






Sep
08
2015

The Surprise Reward Effect

Posted by Sean Flaherty

We are more motivated to complete a task when there is the possibility of an uncertain reward than when the rewards are specifically defined. [Read More...]






Sep
08
2015

The Negative Ratings Effect

Posted by Sean Flaherty

Negative results in your ratings may actually be beneficial. [Read More...]





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Behavioral Economics studies the effects of psychological, social, cognitive, and emotional factors on people's decisions. The results of these scientific studies can be, at times, counter-intuitive and not always rational. Understanding the science behind these factors will help better craft user interfaces and systems for those that use them.

We refer to these small pieces of wisdom as Strata-Gems. Based on scientific research that may be applied to your online communities, systems, user interfaces and customer experiences, Strata-Gems are designed to impact the overall foundation of your digital platforms, creating a competitive advantage.