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ITX Product Momentum Podcast – Episode 12: Treating Your Product Community Like a Product

Posted by Peter Sullivan on May 13, 2019 5 min read

When you’re building software products, do you think only about adding features? Or do you think in terms of hiring your software products to solve a problem you have? Context is critical. Consider new products – and their features – in the same way you would new employees. What problems am I hiring them to solve? What will be my return on investment?

In this episode, Sean and Joe chat with Mike Belsito, a startup product and business developer with a rich background in creating big, important things out of nothing. Mike co-founded Product Collective, now a 20,000-member community of like-minded product people. He conceived the idea to help folks like himself navigate this untamed wilderness called product management. Out of Product Collective Mike spawned INDUSTRY – in just its fifth year it’s already one of the largest product management summits anywhere in the world.

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ITX Product Momentum Podcast – Episode 11: Validating Products Through Design Sprints

Posted by Peter Sullivan on April 09, 2019 5 min read

The design sprint process introduces experimentation and the scientific method to the world of digital product development. Like experimentation, the process is not about success or failure. It’s really about validation, getting quickly to the point of success or failure with considerably less investment of time, resources, and money.

In this episode, hosts Sean and Joe catch up with Jonathan Courtney, co-founder and CEO of AJ&Smart, a 21-person product studio in Berlin, Germany. A product designer by training and trade, Jonathan commands attention not only because AJ&Smart has facilitated more than 200 design sprints since 2016 – and he about 100 – but because of the engaging, humorous, and impassioned way he talks about using the design sprint process to help companies that struggle with defining their product goals.

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Effectiveness vs. Efficiency

Posted by Fred Beer on April 02, 2019 5 min read

Change is constant. If we fail to adapt to the change around us by not improving and getting better at delivering value, we won’t succeed. A key distinction for improvement is the difference between effectiveness and efficiency. These two concepts need to be approached separately. Often people try to address both at the same time, which results in neither being done well.

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How SSL Protects Your Brand

Posted by Jonathan Coupal on March 12, 2019 4 min read

SSL Certificates protect privacy and validate identity to establish trust with users and improve the internet as a whole.

Having a software development client in a long-term relationship means looking out for the integrity of their brand. As a vendor, we recognize that our clients are often most concerned about the big things: does their website work? Is it attractive and easy to use?

 

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ITX Product Momentum Podcast – Episode 10: Evolution of the Product Manager Role

Posted by Peter Sullivan on March 07, 2019 5 min read

The product manager role has been around for decades, but its contributions have been generally overlooked and misunderstood.  Opportunities to apply the product manager skill set as a lever of growth had not been fully realized – or were missed entirely. No longer is that the case, according to the 2019 State of Product Leadership report, prepared by Pendo + Product Collective.

In this episode, hosts Sean and Joe speak with Pendo Chief Marketing Officer Jake Sorofman about the recent report and the continuous evolution of the product manager role. “It’s a role on the rise,” Jake says, “but also one in a state of transition. It's only in the last 10 years that digital product management has really come into focus as a very strategic part of the business.”

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