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Results for Author: Kyle Guercio

ITX Product Momentum Podcast - Episode 5: Human Experience in Products

Posted by Kyle Guercio on October 08, 2018 in categoryUser ExperiencecategorySoftware Quality 4 min read


If companies want to compete tomorrow, they need to think about their users' experiences today.

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ITX Product Momentum Podcast - Episode 4: Creativity

Posted by Kyle Guercio on October 03, 2018 in categoryStrategy 5 min read


Creativity is the ability to come up with original combinations based on the same set of known ingredients. 

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ITX Product Momentum Podcast - Episode 3: Gamification and Quality User Experience

Posted by Kyle Guercio on September 18, 2018 in categoryUser Experience 3 min read


Gamification can provide opportunities to trigger our most passionate fans and inspired consumers into brand advocates.

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ITX Product Momentum Podcast - Episode 2: Creating Advocacy

Posted by Kyle Guercio on July 13, 2018 in categoryUser Experience 2 min read


Advocacy is the ultimate measure of any software product's success. Learn how to earn brand advocates with your products in the Product Momentum Podcast - Episode 2: Creating Advocacy.

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ITX Product Momentum Podcast - Episode 1: Personas

Posted by Kyle Guercio on June 15, 2018 in categoryUser ExperiencecategoryPredictable Software Development 2 min read


Personas guide us in the decisions we make in every aspect of product development. A great persona is one that helps your team inform those subtle feature decisions that can inspire and connect with your users.

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