Results for Author: Jonathan Gacioch

8 Common Google Analytics Mistakes Product Owners Make

Posted by Jonathan Gacioch on July 30, 2018 in categoryUser ExperiencecategorySoftware Quality 5 min read

Google Analytics Mistakes

Without proper setup and management, Google Analytics data can be misleading or even wrong. Learn how to properly set up and track your Google Analytics metrics by avoiding these common mistakes.

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The ITX Guide to A/B Testing: Eliminating Guesswork and Making Data-Driven Decisions

Posted by Jonathan Gacioch on May 24, 2018 in categoryUser Experience 4 min read

Use A/B testing to eliminate the guesswork and make data-driven decisions to increase conversion and usage rates for your digital product.


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