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Results for Author: Tara Weber

Cutting The App Fat

Posted by Tara Weber on August 07, 2014 in categoryStrategycategoryUser Experience

When creating apps, don't give your users features. Provide them with value.

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Move, touch, inspire—and power your brand

Posted by Tara Weber on May 20, 2014 in categoryStrategycategoryPredictable Software Development

Instilling the concepts of Move, Touch, Inspire into each digital feature you create will turn strangers to your brand into ambassadors of it.

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The Get It’s and the Get It Not’s

Posted by Tara Weber on March 27, 2014

Why do some companies get the importance of the customer-brand experience, and others simply don’t?
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Not so fast: What you need to know before going mobile

Posted by Tara Weber on February 24, 2014

No doubt about it, mobile’s a must. But before you rush headlong into the world of smart phones and tablets, you need to have a plan and goals. Here are some things to consider.

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Does design matter?

Posted by Tara Weber on February 12, 2014

The short answer: yes. The longer answer: yes, very much.

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