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Results for Articles for tag Product Momentum

ITX Product Momentum Podcast – Episode 13: Product Design Driving Positive Behaviors

Posted by Peter Sullivan on June 07, 2019 4 min read

Product people possess the creative and ethical wherewithal to persuade users to behave in ways that materially improve their lives – using our powers for good. The secret is to understand that, if we want to connect our product’s use to a repetitive consumer habit, we must identify the internal trigger that drives consumer behavior. Understanding this crucial piece can explain how software products become so habit forming.

In this episode, Sean and Joe chat with Nir Eyal, keynote speaker at ITX’s Product Momentum: Beyond the Features product conference (June 19-21), whose work on Behavioral Design has brought him and us to the intersection of psychology, technology, and business. The goal of his work is to help product people design the products and services that consumers want to use and that drive positive, habit-forming behaviors. Nir combines a gift for observation with an uncanny awareness to convert life experiences into problem statements that ultimately lead to research, learning, and discovery.

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From Trigger to Investment: Channeling Nir Eyal on Habit-Forming Client Behaviors

Posted by Peter Sullivan on May 21, 2019 3 min read

Work long enough, and you’ll run into all sorts. In my 30+ years on this treadmill, it’s become clear to me that clients are the most interesting sort of all. Doesn’t matter the industry: property management, journalism, legal publishing, or content marketing. Clients are a fascinating bunch.

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ITX Product Momentum Podcast – Episode 7: Resisting Experience Rot

Posted by Peter Sullivan on December 04, 2018 in categoryStrategycategoryUser Experience 5 min read

No parent has yet found a way to escape this exasperating line of questioning. We should be grateful. For as frustrating as the interrogation becomes, its purity of purpose cannot be denied. Focus on the why.

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ITX Product Momentum Podcast - Episode 5: Human Experience in Products

Posted by Kyle Guercio on October 08, 2018 in categoryUser ExperiencecategorySoftware Quality 4 min read


If companies want to compete tomorrow, they need to think about their users' experiences today.

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ITX Product Momentum Podcast - Episode 4: Creativity

Posted by Kyle Guercio on October 03, 2018 in categoryStrategy 5 min read

 

Creativity is the ability to come up with original combinations based on the same set of known ingredients. 

 

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