Rochester’s Hub for Expert UX Design
Rochester, NY provides home base to nearly 40 User Experience designers who apply a diverse, human-centered approach into your product vision.
Let’s TalkEXPERT UX DESIGN
Digital products represent a vast and growing dimension of the human experience.
From discovery to deployment, ITX’s nearly 40 UX designers control for bias by instilling a human-based approach. Whether we’re building a marketing website or enterprise-level application, we integrate continuous discovery throughout development.
Meet ITX
Meet Mary, Senior UX Designer at ITX.
Mary gets to do “the fun stuff” — working with clients to deliver the experience their users expect.
Hear from Mary, in her own words, why she is ITX.
OUR UX DESIGN APPROACH
The ITX UX Design Process is the bridge that connects the user’s experience with your business needs. It reflects a shared responsibility among the product trio – design, product, and engineering – where together we transform your product vision into the business value you expect.
Listen & Discover
Gain clarity around the problem we’re solving and the people we’re solving it for. Define what success looks like from the end user and business perspectives.
Define & Create
Process and analyze data to ideate, generate, validate, and iterate. Use prototypes to test assumptions and reconcile user needs against product vision.
Build & Support
Continually collaborate on vision and requirements with the product team + client stakeholders. Neither a final step nor handoff. Rather, we define a way of working.
CASE STUDY
576% increase in new user growth
ITX’s talented native development team strengthened this client’s market position by leveraging great UX design to create groundbreaking user experiences on wearable devices.
Getting Started
At ITX, UX Designers protect the user perspective. Rich in empathy, they see the world through the lens of their users and ensure that every product delivers clear information architecture; an intuitive, efficient UI; seamless interactions; and beautiful aesthetics.
Not sure where to start? Connect with us and we’ll guide you through it.