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Results for Articles for tag personas

Human-Centered Design

Posted by Peter Sullivan on October 04, 2019 3 min read

Product people get excited about solving problems that make people’s lives better. On that we can all agree. It’s the approach we choose to achieve that goal where differences arise. Sometimes the differences are significant and obvious – Agile vs. Waterfall, for example. Sometimes, they seem much less so. Take user-centered design vs. human-centered design. Aren’t users of our products human? Of course they are, but there’s more to the difference than a mere distinction.

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3 Positive Steps That Address Tomorrow’s Design Challenges

Posted by Peter Sullivan on September 24, 2019 4 min read

As product people, we pursue mastery in an evasive world that bobs and weaves all around us. As markets shift and our users react, we’re required to learn and adapt and to perceive our circumstances in different ways. Just as our clients and their customers do. And as we question whether yesterday’s answers will solve tomorrow’s problems, we realize the need to seek new learning.

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Elevate Your Design by Engaging Your Customers

Posted by Caleb Smith on January 17, 2019 in categoryStrategycategoryUser Experience 4 min read


Engaging with our connected world has never been simpler. We do it from our workspace, favorite coffee shop, and the living room couch whenever the mood strikes us. With that simplicity, though, comes an obligation to engage in a constructive way. We live in an age where tactful communication is as evasive as it is crucial.

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ITX Product Momentum Podcast - Episode 3: Gamification and Quality User Experience

Posted by Kyle Guercio on September 18, 2018 in categoryUser Experience 3 min read


Gamification can provide opportunities to trigger our most passionate fans and inspired consumers into brand advocates.

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ITX Product Momentum Podcast - Episode 1: Personas

Posted by Kyle Guercio on June 15, 2018 in categoryUser ExperiencecategoryPredictable Software Development 2 min read


Personas guide us in the decisions we make in every aspect of product development. A great persona is one that helps your team inform those subtle feature decisions that can inspire and connect with your users.

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