Engaging with our connected world has never been simpler. We do it from our workspace, favorite coffee shop, and the living room couch whenever the mood strikes us. With that simplicity, though, comes an obligation to engage in a constructive way. We live in an age where tactful communication is as evasive as it is crucial.

“But I still haven’t found what I’m looking for.”

This classic lyric from Bono and U2 hails from their 1987 song of the same name. Unfortunately, this introspection often typifies many users’ experience when using the search functionality on a site or platform.

No parent has yet found a way to escape this exasperating line of questioning. We should be grateful. For as frustrating as the interrogation becomes, its purity of purpose cannot be denied. Focus on the why.

ITX UX 2018: Beyond the Pixels - Finding meaning in human problems to create more inspiring user experiences.

If companies want to compete tomorrow, they need to think about their users' experiences today.