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Results for Articles for category User Experience

5 Reasons Why Your Business Needs an Explainer Video

Posted by Adrian Dulgheru on July 25, 2017 in categoryStrategycategoryUser Experience 3 min read


Generating trust begins by clearly explaining to customers how your product will solve their problem. Videos can be a powerful tool for telling complex stories in a comprehensible way. 

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The Cloud Requires a Change in Mindset

Posted by Fred Beer on July 19, 2017 in categoryStrategycategoryUser ExperiencecategorySoftware Quality 2 min read


Setting up your infrastructure in a fixed mindset will inevitably lead to waste. Keeping in a cloud mindset allows you to view infrastructure in a completely different light.

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Why Innovation Fails...And How to Avoid It



"Innovation" has become a major part of virtually every company's culture. It's vital to gaining a competitive advantage in any marketplace. So why does it fail so often?

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3 Drivers of Progress

Posted by Fred Beer on July 11, 2017 in categoryStrategycategoryUser ExperiencecategorySoftware Quality 2 min read


The path towards achieving your vision can be clouded by tracking the wrong metrics. Effective measurement, communication, and improvement help clear the way for purposeful progress.

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J. Crew vs. Domino's: Competition in the Digital Age

Posted by Kevin Dolohanty on June 19, 2017 in categoryStrategycategoryUser Experience 2 min read


Technology and experience are the new measures of competition. For better or worse, this reality became the differentiator of success for two giants in their industries.

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