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Content is Changing



"Any man who must say, 'I am the king' is no true king". Content is king. The power of words coupled with effective design drive online interactions.

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Jobs to Be Done...Continuously



People buy products and services when they find themselves with a job they need done. With a better understanding of the jobs customers are trying to do, companies can more accurately develop products to fit their needs. 

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Security by Default Creates Predictable Outcomes (Hint: They're Secure!)

Posted by Jonathan Coupal on April 11, 2017 in categoryStrategycategoryPredictable Software DevelopmentcategorySoftware Quality 2 min read

Security by Default

Fully assuming best security practices in the first sprint of development, ensures an application is secure by default. 

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Four Sins of Customer Experience

Posted by Fred Beer on March 21, 2017 in categoryStrategycategoryUser Experience

Customer experience is the key to sustainable differentiation of a product or service. It is what drives customers to become advocates for your brand.

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Free Your Users

Posted by Sean Flaherty on February 22, 2017 in categoryStrategycategoryUser Experience

It’s human nature to want to be free, to seek autonomous choice and to want to feel in control. There are several key tactics to experiment with to build autonomy support into our technology systems.
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