Jobs to Be Done...Continuously

People buy products and services when they find themselves with a job they need done. With a better understanding of the jobs customers are trying to do, companies can more accurately develop products to fit their needs. 

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Security by Default Creates Predictable Outcomes (Hint: They're Secure!)

Posted by Jonathan Coupal on April 11, 2017 in categoryStrategycategoryPredictable Software DevelopmentcategorySoftware Quality 2 min read

Security by Default

Fully assuming best security practices in the first sprint of development, ensures an application is secure by default. 

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Four Sins of Customer Experience

Posted by Fred Beer on March 21, 2017 in categoryStrategycategoryUser Experience

Customer experience is the key to sustainable differentiation of a product or service. It is what drives customers to become advocates for your brand.

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Free Your Users

Posted by Sean Flaherty on February 22, 2017 in categoryStrategycategoryUser Experience

It’s human nature to want to be free, to seek autonomous choice and to want to feel in control. There are several key tactics to experiment with to build autonomy support into our technology systems.
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Anatomy of an Experience

Posted by Fred Beer on February 13, 2017 in categoryStrategycategoryUser Experience

By being methodical and designing experiences that inspire, you can engage people and pull them up the loyalty ladder one experience at a time.
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