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Product Conference Ignites Momentum in Software Product Community

Posted by Peter Sullivan on June 28, 2019 3 min read

As markets shift with end user needs and preferences, product people respond. The pace at which problems are solved is exceeded only by the next round of challenges that rush in to replace them. This unrelenting cycle generates two kinds of momentum: first, at the micro level, product teams generate momentum by aligning around a Vision and Roadmap that are brought to life by Motivated teams who have the Capability to solve complex technology problems.

 

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7 Tips for Driving Clarity Through Better E-mail Communication

Posted by Lisa Daly Lehmann on June 27, 2019 5 min read

According to a recent  McKinsey study, highly skilled workers spend an average of 28 percent of their work week reading and responding to e-mails, but give very little time to thinking about how to make their e-mail communications more effective.

This is a waste.

Why? Clear e-mail communication saves time and energy that could be better used elsewhere. Instead of wasting time drafting and decoding confusing, lackluster e-mails, colleagues can focus on serving their organization’s mission.

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ITX Product Momentum Podcast – Episode 13: Product Design Driving Positive Behaviors

Posted by Peter Sullivan on June 07, 2019 4 min read

Product people possess the creative and ethical wherewithal to persuade users to behave in ways that materially improve their lives – using our powers for good. The secret is to understand that, if we want to connect our product’s use to a repetitive consumer habit, we must identify the internal trigger that drives consumer behavior. Understanding this crucial piece can explain how software products become so habit forming.

In this episode, Sean and Joe chat with Nir Eyal, keynote speaker at ITX’s Product Momentum: Beyond the Features product conference (June 19-21), whose work on Behavioral Design has brought him and us to the intersection of psychology, technology, and business. The goal of his work is to help product people design the products and services that consumers want to use and that drive positive, habit-forming behaviors. Nir combines a gift for observation with an uncanny awareness to convert life experiences into problem statements that ultimately lead to research, learning, and discovery.

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Setting , Pursuing, and Reaching Goals: Implementing OKRs with Christina Wodtke

Posted by Cara Roets on June 06, 2019 3 min read

Success is the most highly valued commodity in the business world, though it can mean different things to different people depending on circumstance. Regardless of how you define it, where does success come from without goals? Working hard toward an unclear target is like fishing in a puddle – trying to make a catch where there’s nothing to be caught. A business without well-articulated goals won’t be a business for long.

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Blazing the Path to Product-Market Fit: Dan Olsen

Posted by Peter Sullivan on June 03, 2019 3 min read

Full disclosure. Technically speaking, I don’t claim to know anything. Okay, that may not be entirely true. There’s a lot of knowledge I’ve gained through experience. But not much else of what I truly know is (what I would call) organic; most of what I know I’ve learned from others.

For example, I’m not a technologist by training or trade. In the same way my knowledge of automobiles is limited to their operation (but not to their repair), my knowledge of how software product people work their magic is, shall we say, “well contained.” But that doesn’t mean I haven’t noticed how they effortlessly convert user insight and market data into a product vision to make our world a better place.  I stand in awe of the designers and developers who translate that vision into problem-solving software products. My brain isn’t wired to work that way, but thank goodness our world is populated with a community of technology artists whose brains are.

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