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Building know-how from the ITX team blog

How Product + Design Work Together To Build ‘A Better Future’

3 Tips from Jared Spool (Strategic UX) and Roman Pichler (Product)

Compared with other software development disciplines, product management and user experience (UX) design are still pretty young professions. That said, they’re maturing rapidly and growing more specialized every day. As their evolution continues, it isn’t always clear who’s responsible for what on a product team and how best they can work together (we offered guidance on this topic in a post last year). Maybe it’s no surprise, then, that UX designers and product managers seem to get in each other’s way on the road to success.

This post canvasses the views that Roman Pichler (PM) and Jared Spool (UX) recently shared in consecutive podcast episodes of Product Momentum. What’s most intriguing about both conversations is how they each arrive at the same desired outcome – improving the lives of end users – despite taking parallel paths.

Jared calls that desired outcome a better future, while Roman describes it as the positive change a product should create. But both agree that whatever the solution, it’s less about building shiny new features or making things look pretty (i.e., outputs). Outcomes always trump the digital knickknacks we create along the way.

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Can You Use ChatGPT AI for Writing? Our UX Writers Think So

It’ll seem so obvious in 10 years, won’t it?

By 2034, Generative AI may well be on its way to Artificial General Intelligence, capable of outperforming humans at most economically valuable tasks. Possibly this AI boom will pop like another dot-com-style bubble, inflated by hype. Or maybe we’ll be living underground, relying on dogs to sniff out machine infiltrators.

Unfortunately, we’re stuck in the present: a time where AI conjecture, hype, and fear swirls around the public sphere. To cut through this noise, we in the ITX User Experience Content team determined there was only one remedy: the scientific method. We put ChatGPT-4 through its paces to understand if it’s something that can add value to our clients’ products. Here’s what we found.

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Our Practiced Approach to Problem-Solving in UX Dynamics

The ITX User Experience (UX) team has grown steadily in recent years, not only in number, but also in breadth and depth of expertise. It’s a growth that reflects the continued recognition of the value of UX, and in turn, the investment businesses are making in UX, including research and discovery.

As we have grown, so too has the need to evolve our teams’ norms and practices. More people mean more experiences to learn from, which requires more time that we required to share and discuss our work. This post zeroes in this one area that required improvement – our Design collaboration meetings.

 

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Objective Prioritization is Impossible

The prioritization of anything complex must be a collaborative process.

According to Dictionary.com, the first two definitions of priority are listed as:

  1. The state or quality of being earlier in time, occurrence, etc.
  2. The right to precede others in order, rank, privilege, etc.; precedence.

We use the term a little differently in the software development industry.

In our world, prioritization is –

The art of combining everything we think we know about the past with the fixed resources we have right now to predict the order in which to do things to improve our collective future.

It is complicated, imperfect, and messy. The most powerful prioritization schemes are those which align our teams and empower them to make better decisions.

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Great Visions Unlock Human Potential

Getting the Vision Right is Hard Work – But It’s Vital to Team Success

A great vision is one that unlocks human potential and creativity by painting a clear picture of what is possible. Stewarding, adapting, and continuously refining the product vision is the top priority of successful leaders because it is a key driver of the organization’s strategy.

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