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The Marketer's New Clothes

Posted by Sean Flaherty on October 08, 2014 in categoryUser Experience

The marketer’s role is evolving to ensure that their company is taking customers on a journey from brand awareness through brand loyalty toward brand advocacy.

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The interdisciplinary dilemma: The science(s) behind a great user experience



Posted by Sean Flaherty on September 10, 2014 in categoryUser Experience

Today, building a user experience that is worthy of your brand needs to go far beyond smart, intuitive design. Is your organization doing enough?

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Why Do Websites Break?


Site Temporarily Unavailable.

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Cutting The App Fat

Posted by Tara Weber on August 07, 2014 in categoryStrategycategoryUser Experience

When creating apps, don't give your users features. Provide them with value.

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Getting Consumers’ Attention in the Digital Age

Posted by Sean Flaherty on July 25, 2014 in categoryUser Experience

How do you create value for your consumers? Be useful.

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