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Measuring Engagement

Posted by Sean Flaherty on December 10, 2014 in categoryUser Experience

Is your website built with the intention to drive traffic, sell products and convert prospects into leads? If so, it may be missing the mark. Engagement is key - are you measuring for it?
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DISC Profiling and Your Website

Posted by Sean Flaherty on November 24, 2014 in categoryStrategy

Incorporate the basic principles of DISC profiling into the way you structure your website - giving your users an optimal experience.
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3 Lessons from Sun Tzu for Your Technology

Posted by Sean Flaherty on November 13, 2014 in categoryStrategycategoryUser Experience

Winning the attention war in today’s market is about earning brand advocacy from your customers by inspiring them at every interaction point. Here are 3 lessons we can learn from Sun Tzu that will help us succeed in our online marketing battles.

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The True Measure of Success

Posted by Sean Flaherty on October 20, 2014 in categoryUser Experience

The purpose of your Website should be building brand advocacy for your products and services.
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The Marketer's New Clothes

Posted by Sean Flaherty on October 08, 2014 in categoryUser Experience

The marketer’s role is evolving to ensure that their company is taking customers on a journey from brand awareness through brand loyalty toward brand advocacy.

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