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5 Conversion Techniques You Can’t Live Without

Posted by Tara Weber on April 10, 2013

Your conversion rate is a measure of the number of potential customers who go on to buy. In the context of a website, it is usually the percentage of visitors who make a purchase. Many websites concentrate solely on increasing the number of visitors they draw. However, these sites often have fairly simple problems that can be addressed to increase the conversion rate and improve the bottom line at minimal expense.
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Taking Your Website Strategy Mobile

Posted by Tara Weber on March 26, 2013

The online world changes constantly. One of the new catchphrases floating around in the community is “responsive design.” Responsive design refers to a website resizing automatically depending on the device or resolution the visitor is using.

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The Mobile Testing Challenge

Posted by Tara Weber on February 11, 2013

Mobile adds new complexities to developing high-quality solutions. A very large number of phones, screen sizes and versions of mobile operating systems exist, and each is unique.
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Does Your Content Travel Well?

Posted by Tara Weber on January 16, 2013

One of the most attractive things about smartphones is their ability to provide connectivity anywhere. Marketers are missing the opportunity to hook more smartphone users simply because the content they want to access doesn’t travel well over the channels consumers use on their mobile devices.

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Tips to Ease the Transition to Responsive Design

Posted by Tara Weber on January 02, 2013

As technology constantly evolves, many companies look to add mobile sites, mobile applications and Web apps to expand their digital presence and to engage with their customers. But keeping up with the latest addition to the digital world can be time-consuming and expensive. The responsive design methodology provides a solution to these important concerns.

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