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Is Your Technology Worthy of Your Brand?

Posted by Sean Flaherty on April 11, 2014

What does it mean to build 100-year relationships?
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The Get It’s and the Get It Not’s

Posted by Tara Weber on March 27, 2014

Why do some companies get the importance of the customer-brand experience, and others simply don’t?
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What Would Walt Do?

Posted by Fred Beer on March 10, 2014

As someone who lives and breathes technology, customer experience, and branding for a living, I’m hyper-aware of who’s doing all three right—and Disney World is doing them very, very right.
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Not so fast: What you need to know before going mobile

Posted by Tara Weber on February 24, 2014

No doubt about it, mobile’s a must. But before you rush headlong into the world of smart phones and tablets, you need to have a plan and goals. Here are some things to consider.

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Does design matter?

Posted by Tara Weber on February 12, 2014

The short answer: yes. The longer answer: yes, very much.

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