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Responsive Design: A Quest for Strong Mobile Experiences

Posted by Tara Weber on May 01, 2013

Responsive design is becoming popular for many Web developers who are looking for new and innovative ways for users to have a better experience with their websites. Responsive design websites are able to conform to the size of the user's screen, whether it's on a mobile phone, tablet or desktop computer, so they will have a better experience navigating through the site.
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Too Many Choices Paralyze Buyers

Posted by Tara Weber on April 19, 2013

Consumer research shows that the American consumer is suffering from choice fatigue. A study found that too many choices actually frustrates shoppers. Especially in the world of online sales, people are in a hurry and will not wade through too many options.

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5 Conversion Techniques You Can’t Live Without

Posted by Tara Weber on April 10, 2013

Your conversion rate is a measure of the number of potential customers who go on to buy. In the context of a website, it is usually the percentage of visitors who make a purchase. Many websites concentrate solely on increasing the number of visitors they draw. However, these sites often have fairly simple problems that can be addressed to increase the conversion rate and improve the bottom line at minimal expense.
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Taking Your Website Strategy Mobile

Posted by Tara Weber on March 26, 2013

The online world changes constantly. One of the new catchphrases floating around in the community is “responsive design.” Responsive design refers to a website resizing automatically depending on the device or resolution the visitor is using.

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The Mobile Testing Challenge

Posted by Tara Weber on February 11, 2013

Mobile adds new complexities to developing high-quality solutions. A very large number of phones, screen sizes and versions of mobile operating systems exist, and each is unique.
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