Google Declares War on SEO

Posted by Tara Weber on May 27, 2013

Have you heard the rumors circling around the online marketing and search engine optimization (SEO) world? Word on the street is that Google is on the verge of releasing another big algorithm update, called Penguin 2.0.

Well, they aren't rumors anymore--they are true. On May 22, Google released its Penguin update. This update is sure to wreak havoc on search results, and many unfortunate businesses that rely too heavily on SEO traffic could likely become extinct overnight.

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Top 3 Stages for eCommerce Customers

Posted by Tara Weber on May 22, 2013

E-commerce has been growing steadily for years. In 2013, e-commerce sites will require a special focus and dedication to maximize their value. Much the way a physical store focuses on details like lighting and music, those details can make a big difference for an e-commerce site. One huge advantage is that e-commerce allows you to test possible improvements and then implement the ones that deliver the best results.

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Responsive Design: A Quest for Strong Mobile Experiences

Posted by Tara Weber on May 01, 2013

Responsive design is becoming popular for many Web developers who are looking for new and innovative ways for users to have a better experience with their websites. Responsive design websites are able to conform to the size of the user's screen, whether it's on a mobile phone, tablet or desktop computer, so they will have a better experience navigating through the site.
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Too Many Choices Paralyze Buyers

Posted by Tara Weber on April 19, 2013

Consumer research shows that the American consumer is suffering from choice fatigue. A study found that too many choices actually frustrates shoppers. Especially in the world of online sales, people are in a hurry and will not wade through too many options.

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5 Conversion Techniques You Can’t Live Without

Posted by Tara Weber on April 10, 2013

Your conversion rate is a measure of the number of potential customers who go on to buy. In the context of a website, it is usually the percentage of visitors who make a purchase. Many websites concentrate solely on increasing the number of visitors they draw. However, these sites often have fairly simple problems that can be addressed to increase the conversion rate and improve the bottom line at minimal expense.
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