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8 Common Google Analytics Mistakes Product Owners Make

Posted by Jonathan Gacioch on July 30, 2018 in categoryUser ExperiencecategorySoftware Quality 5 min read

Google Analytics Mistakes

Without proper setup and management, Google Analytics data can be misleading or even wrong. Learn how to properly set up and track your Google Analytics metrics by avoiding these common mistakes.

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ITX Product Momentum Podcast - Episode 2: Creating Advocacy

Posted by Kyle Guercio on July 13, 2018 in categoryUser Experience 2 min read

 

Advocacy is the ultimate measure of any software product's success. Learn how to earn brand advocates with your products in the Product Momentum Podcast - Episode 2: Creating Advocacy.

 

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ITX Product Momentum Podcast - Episode 1: Personas

Posted by Kyle Guercio on June 15, 2018 in categoryUser ExperiencecategoryPredictable Software Development 2 min read


Personas guide us in the decisions we make in every aspect of product development. A great persona is one that helps your team inform those subtle feature decisions that can inspire and connect with your users.

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The ITX Guide to A/B Testing: Eliminating Guesswork and Making Data-Driven Decisions

Posted by Jonathan Gacioch on May 24, 2018 in categoryUser Experience 4 min read

Use A/B testing to eliminate the guesswork and make data-driven decisions to increase conversion and usage rates for your digital product.

 

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Introducing the ITX Product Momentum Podcast

Posted by Kyle Guercio on March 30, 2018 in categoryStrategycategoryPredictable Software DevelopmentcategorySoftware Quality 4 min read


With this podcast, ITX hopes to share our best practices and thought leadership to help others effect change in the world. Take full advantage of everything Product Momentum has to offer.

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