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(RE)Search then… Design

Posted by Adrian Dulgheru on September 23, 2016 in categoryStrategycategoryUser ExperiencecategorySoftware Quality

Similar to building a house, the competitive research, interaction analysis heuristics and user research and testing represent the foundation when designing an application.
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VIPs: Very Important Personas

Posted by Kristin Harvey on September 16, 2016 in categoryStrategycategoryUser Experience

Effective persona development allows designers to better understand the end user of the digital product.
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The Continuous Innovation Mindset


Companies that adopt this mindset and make it a part of their operating principles can gain and maintain a significant competitive advantage over those that maintain a fixed mindset.
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Agile Adoption- Process and Tools Aren't Enough: Post 3 of 5


To make an agile process work, it isn’t just a process change or new tools or techniques. You have to change your thinking and the culture within which you are working.
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Pokémon GO is a Minimal Viable Product


How a Minimal Viable Product helps both your company and your users.
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