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Connect: Creating a mission statement for your software product

Posted by Sean Flaherty on October 21, 2016 in categoryStrategycategoryPredictable Software Development

A simple and clear mission that people can sign up for is a critical component of a software product’s success.
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Trust: How to Use Technology to Generate Trust

Posted by Sean Flaherty on October 04, 2016 in categoryStrategycategoryUser Experience

The more your customers trust your brand, the more likely they are to continue to do business with you over time.
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The Broken Windows Customer Experience

Posted by Mike Murphy on September 29, 2016 in categoryUser ExperiencecategorySoftware Quality

Broken windows within software products can be the disruption that stops your users from becoming brand advocates.
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(RE)Search then… Design

Posted by Adrian Dulgheru on September 23, 2016 in categoryStrategycategoryUser ExperiencecategorySoftware Quality

Similar to building a house, the competitive research, interaction analysis heuristics and user research and testing represent the foundation when designing an application.
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VIPs: Very Important Personas

Posted by Kristin Harvey on September 16, 2016 in categoryStrategycategoryUser Experience

Effective persona development allows designers to better understand the end user of the digital product.
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