Sign in and grab your swag, coffee and light breakfast. Come early to enjoy the view and the great company.
Jared Spool: Building a Winning UX Strategy Using the Kano Model
The ultimate goal for user experience is that users enjoy using your product or service. Many companies use satisfaction as a metric for measuring their success. But satisfaction is really just the lack of frustration. You should focus on how you’ll delight your users.
Building a roadmap based on product features locks you into a technological solution that may cause problems down the road. However, by shifting your strategy to solve customer problems, the user experience becomes the focus of the design process.
In this session, Jared presents the Kano Model, which helps you gauge your users’ expectations. When you approach delight from a perspective of pleasure, flow, and meaning, you can then determine which features meet these objectives.
Kate Rutter: Finding the Narrative in Numbers: Crafting Product Success Metrics
As product people, we are storytellers who blend words and pictures into compelling experiences. And yet, our current methods don't answer the big question: "does our product work for our users?" By adding metrics to our design toolkit, we are better equipped to measure interactions that are core to the product.
In this mini-workshop, you'll explore the world of measures, metrics, and key performance indicators as you create actionable, product-centered metrics to gain insights into your product’s progress. Move beyond the typical analytics packages to track the most important user behavior. You'll leave this session with the background and skills to make an "awesome" metric...as well as the knowledge needed to track and adapt your metrics over time.
Chow down on some great food, meet new faces, and explore the museum. Gluten-free and vegetarian options will be available.
Kate O’Neill: Automation, Integration, AI, and the Future of Meaningful Human Experience
Every day our physical surroundings and our digital interactions converge more and more, through data analytics, connected devices and the Internet of Things, wearable technology, geo-tagged and geo-targeted social media, surveillance, sensors and beacons, and so on. In very real ways, our human experiences create a targeted feedback loop, defining our opportunities, our relationships, our knowledge, and, ultimately, our selves.
The most meaningful strategy, then, means thinking beyond the customer context to a holistic human experience that blends online and offline interactions, and builds lifetime value through relevant and respectful use of data.
In this compelling keynote address, leading strategic thinker, Kate O'Neill, explores the relationship between meaning, intention, data tracking, and human experience. Attendees will learn how businesses can harness data and technology to create innovative experiences that form meaningful, long-term relationships.
Panel Discussion / Audience Q&A
Jared Spool, Kate Rutter, Kate O’Neill, Adam Bates, Tim Wood