Leading by Design

ITX hosted a 3-day event jam-packed with workshops, top-notch talks, and networking for designers and product people.

Designers and product people gathered at tables in a big event hall listening to a keynote speaker at the ITX UX 2018: Beyond the Pixels

ITX UX 2018: Beyond the Pixels was inspired by the desire to gain insights and learn from leading professionals who share a passion for creating inspiring experiences. Our goal was to bring together designers, thought leaders, and anyone working in the product space to spread our collective expertise and innovative ideas in User Experience Design - and we succeeded.

Jared Spool giving his keynote presentation about Building a Winning UX Strategy Using the Kano Model A view of the event hall with all the attendies listening at their tables Kate O’Neill giving her talk about Automation, Integration, AI, and the Future of Meaningful Human Experience Designers working together at their table during one of the workshops Kate Rutter giving her talk about Finding the Narrative in Numbers: Crafting Product Success Metrics A closer look at the attendees while listening to the talks

Through interactive workshops, a lively panel discussion, and top-notch key note speakers working in and around user experience design, attendees learned how to build better products and experiences to explore the best ways to turn users into future advocates.

Key Takeaways by Speaker

Jared Spool, keynote speaker at ITX UX 2018

"Innovation is about raising expectations to inspirations."

Jared Spool demonstrated how to use the Kano Model to help gauge users’ expectations. When you approach delight from a perspective of pleasure, flow, and meaning, you can then determine which features meet your objectives.

Kate Rutter, keynote speaker at ITX UX 2018

"Your metrics should be as unique as your business."

Kate Rutter ran a mini-workshop, attendees explored the world of measures, metrics, and key performance indicators when creating actionable, product-centered metrics to gain insights into a product’s progress. By adding metrics to our design toolkit, we are better equipped to measure interactions that are core to the product, all to answer the question, is our product working for our clients?

Kate O’Neil, keynote speaker at ITX UX 2018

"Online and offline experiences are connected experiences."

Kate O’Neill explored the relationship between meaning, intention, data tracking, and human experience. Attendees learned how businesses can harness data and technology to create innovative experiences that form meaningful, long-term relationships. Listen to our podcast episode with Kate.

Great minds came together

ITX UX 2018 guest speakers on stage doing a panel discussion and audience Q&A

Jared Spool, Kate Rutter, and Kate O’Neill were joined by Adam Bates, VP of Product Management at Freshbooks and former Head of Product Management and User Experience at Amazon, and Tim Wood, Industrial/Interaction Design Professor at RIT for a panel discussion and audience Q&A. Debated topics included the impact of advertisements on design, the ethics of data use and user privacy, and the effect of social media and mobile device usage on society.

With a variety of innovative thinkers in attendance from designers and developers, to marketers and business leaders, everyone left Beyond the Pixels inspired to innovate.

A group shot of all designers, developers and guest speakers that attended ITX UX 2018

Attendees chatting and networking at one of the break of the event Three of our very own ITX designers and developers that participated to ITX UX 2018 Another look at the group of attendees while networking in the event hall