Maslow’s Hierarchy of Needs

According to Abraham Maslow’s Hierarchy of Needs, people have a deep-seated need for selfcreation, mastery, discovery, and connection. Apply this theory to the technology experiences you produce for your users, and suddenly the Hierarchy of Needs starts to make a lot of digital sense as well. The further down this hierarchy you go, the less valuable and more commoditized the services are. The further up the pyramid your technology can take you, the more your brand is reinforced and the more value generated.

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