Organizational momentum follows Isaac Newton’s first law of motion, otherwise known as the law of inertia. Once it gets rolling, it’s hard to stop. You can create momentum in business by inspiring the people in your ecosystem, but it is equally important to reduce the sources of friction that stand in the way of your vision. 
If you work with digital products long enough, you will see all kinds of permutations of friction slowing down product development, stalling momentum and just plain getting in the way. Let’s look at some of the sources of friction so that we may study them and find ways to address them in our strategies.

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