WHITEPAPER

Move, touch and inspire

Howard Shultz, Jeff Bezos, Steve Jobs and Walt Disney all built successful companies by focusing on their most important goal, which is to build brand advocates through impeccable customer experiences. Technology has an increasingly critical role in the customer journey for every company today. A firm’s technology can either deteriorate or enhance a customer’s experience. Thus, we have to get our firms’ leadership teams aligned around the importance and power of a customer facing technology and how that interaction will impact loyalty and ultimately advocacy towards your company.

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