WORKBOOK

Workbook: Connect

Within the workbook below, follow along to start brainstorming a clear and effective way to communicate and most importantly, connect with your customers. 

 
WHAT: All companies know what they do. 

HOW: Good companies know how they do it differently. 

WHY: The best companies know and articulate why they do what 

they do and connect with their customers on the basis of their why. 

 

Simon Sinek,  an internationally sought-after author and motivational speaker specializing in the art of leadership and organizational dynamics, calls this model - the Golden Circle. This simple, yet powerful tool demonstrates what separates good companies from great companies. 

 
This workbook is one exercise in a series that is designed to help companies determine best strategies and tactics for human engagement with their digital products. The full execution of these exercises are best conducted by a trained facilitator.  

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