Worksheet: Trust is the Currency of Business

Within the worksheet below, follow along to start brainstorming ways to build trust within your business model.

When we trust an organization, we do business with them whenever and wherever it makes sense, without questioning it. If we don't trust an organization, we look for alternatives and we spend a fortune over-evaluating their pricing and value model. This worksheet will help you start building trust behind each marketing dollar that you spend.

This worksheet is one exercise in a series that is designed to help companies determine best strategies and tactics for human engagement with their digital products. The full execution of these exercises are best conducted by a trained facilitator.

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