Worksheet: Trust is the Currency of Business

Within the worksheet below, follow along to see how your technology is meeting the needs of your customers.

According to Abraham Maslow’s Hierarchy of Needs, people have a deep-seated need for self- creation, mastery, discovery and connection. Apply this theory to the technology experiences you produce for your users, and suddenly the Hierarchy of Needs starts to make a lot of digital sense as well. This worksheet will help you start asking the questions around your technology experiences to see if you are meeting your end user's needs.

This worksheet is one exercise in a series that are designed to help companies determine best strategies and tactics for human engagement with their digital products. The full execution of these exercises are best conducted by a trained facilitator.

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ITX - Maslow's Hierarchy of Needs Worksheet.pdfThanks John for your interest!
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